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DateLecture
14 October 2019MAD MEN AND ARTISTS; HOW THE ADVERTISING INDUSTRY EXPLOITED FINE ART
09 September 2019A DECORATIVE ART; THE HISTORY OF WALLPAPERS
08 July 2019PUNISHING STATUES; THE FATE OF POPULAR SCULPTURE IN REVOLUTIONS
10 June 2019PHILIP WEBB’S FIRST AND LAST HOUSES: RED HOUSE AND STANDEN
13 May 2019VILLAS IN ROMAN BRITAIN; THE ART & ARCHITECTURE OF A REMOTE ROMAN PROVINCE & THEIR ORIGINS
11 March 2019THE ASTONISHING MASTER MOZART COMES TO LONDON
11 February 2019FROM VENICE TO SHEFFIELD – JOHN RUSKIN’S PASSION FOR ARTS, CRAFT AND SOCIAL JUSTICE
14 January 2019FROM DOWNTON TO GATSBY, JEWELLERY AND FASHION 1890 – 1929
10 December 2018CELEBRATING THE ROYAL ACADEMY OF ARTS: 250TH ANNIVERSARY, 1768-2018
12 November 2018WORLD WAR I: POETRY, ART AND MUSIC, WILFRED OWEN AND HIS CONTEMPORARIES
08 October 2018ZAHA HADID: ARCHITECTURAL SUPERSTAR
10 September 2018MACDONALD GILL, ARCHITECT, ARTIST AND MAPMAKER
09 July 2018PLANTS IN ART: CARL LINNAEUS
11 June 2018DAZZLE: DISGUISE AND DISRUPTION IN WAR AND ART
14 May 2018THE WALLACE AND FRICK COLLECTIONS AND THEIR CONNECTION WITH KNOLE
12 March 2018THE MAGNIFICENT MAYA: FACT AND FANTASY
12 February 2018THE QUEEN OF INSTRUMENTS: THE LUTE WITHIN OLD MASTER PAINTINGS
08 January 2018PORCELAIN COLLECTORS: PRINCES, POWER AND PASSION FOR FRAGILE BEAUTY
11 December 2017Hot Stuff! The Birth of Studio Glass
11 December 2017Boughton: the English Versailles
13 November 2017Sir John Soane
09 October 2017Opera and Design
11 September 2017Foreign Artists Who Changed the Face of British Art
10 July 2017Lawrence of Arabia: the Myths behind the Man
12 June 2017The Geography of Art
08 May 2017The Art of Jokes
13 March 2017Georgia: Land of the Golden Fleece
13 February 2017The Silver Thread: Silver Filigree and Traditional Arts in Kosovo
09 January 2017David Hockney at 80: the Greatest Living British Artist
12 December 2016From Magic Lanterns to Metro Goldwyn Mayer – the Birth of the Silver Screen
14 November 2016Architecture, Music and the Invention of Linear Perspective
10 October 2016Modern Memorials: a Century of Remembrance
12 September 2016The Great Fire of London 1666 – 350th Anniversary
11 July 2016Duty and Desire: the Story of Dido and Aeneas in Art and Music
13 June 2016Understanding Abstract Art
09 May 2016The Art of the Japanese Garden
14 March 2016Discovering Paintings We Own: the Public Catalogue Foundation
08 February 2016Museums, New Purposes? Worldwide, Getty, Los Angeles to Guggenheim, Bilbao
11 January 2016The Collections of Napoleon and Josephine at Chateau de Malmaison
14 December 2015It will never show! Designing Historical Costumes for Film and Television
09 November 2015Watercolour in Britain from Cozens to Constable and Beyond
12 October 2015William de Morgan and the Arts and Crafts Movement
14 September 2015Masterworks of C20th Photography
13 July 2015Gardens in Art from the Romans to Monet

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MAD MEN AND ARTISTS; HOW THE ADVERTISING INDUSTRY EXPLOITED FINE ART Tony Rawlins Monday 14 October 2019

Tony Rawlins describes the processes by which advertisements are created and why, from the Renaissance through to the present day, fine works of art have helped enhance brand imagery for advertisers. In an amusing and informative lecture, visuals and videos show the original works, the creative process and the (not always entirely successful!) advertisements that result.


Tony Rawlins started his career in advertising in 1965 as a mail boy in J.Walter Thompson. Graduating through the training system there to become an account director, he worked in a number of agencies before setting up on his own in 1985, primarily to handle Guinness accounts in Africa and the Caribbean, where he produced many commercials and ads for them over a period of 15 years. He remains active in the industry, but now concentrates on more philanthropic projects.